SouzaMer
cos
Rebranding & product website for a SaaS company
Mercos was founded with the aim of revolutionizing sales and distribution management, offering innovative solutions to industries and distributors. Since its inception in 2010, the company has been dedicated to enhancing efficiency in the B2B market. With significant initial investment and strategic support, including funding from renowned investors, Mercos quickly established itself as a leader in the sector.
Details
- Category
- Tech, SaaS
- Services
- Branding, Web Design
- Country
- Brazil
Same essence, fresh style
The big challenge of this rebranding was to translate the new moment of Mercos, formerly known as Meus Pedidos, redesigning its entire aesthetic, but maintaining the product base. The brand update along with new graphics and positioning made it possible to explore ways that connected its target audience without losing its essence.
Movimentar a economia, melhora a vida das pessoas
The development of a solid, serious, and modern visual brand led Mercos into the market with confidence.
Establishing the foundations of a brand requires a methodical process. For Mercos, this process gave voice to the vision, revealed a stronger position, and laid the groundwork for the brand's visual and aesthetic success.
“Edu truly has a special talent as a designer. At Mercos, he played a crucial role in defining the new design standards and visual identity in our brand rebranding process. Moreover, he is a highly efficient professional who works excellently within a team.”
Rafael TrappChief Marketing Officer
Highlight the main pillars of the product's features
The goal of redesigning its website was to highlight the four main pillars of the product's features in an easy-to-understand manner, showcase Mercos' day-to-day convenience for its customers, and demonstrate that it is a solid, trustworthy product.
Color palette
Typography
Headline
- H1Bold / Medium · 48
- H2Bold / Medium · 40
- H3Bold / Medium · 32
- H4Bold / Medium · 28
- H5Bold / Medium · 24
Body
- XLargeRegular · 24
- LargeRegular · 20
- MediumRegular · 18
- SmallRegular · 16
“We are writing a new chapter in Mercos' history, and I couldn't be more excited. Our brand has evolved into its best version yet. Now, more than ever, we are driving our mission forward.”